FOR IMMEDIATE RELEASE
March 8, 2010
Contact: Lora Constantine
mShakespeare’s SOS Campaign Becomes Save Our Shakespeare:
Shakespeare, Second Life: The Metaverse Shakespeare Company (MSC), formerly SL Shakespeare Company (SLSC), today refreshes the MSC SOS Campaign, its grid-wide network of donation kiosks. The running total is still displayed instantly both inworld and on the web, but the SOS Campaign website has been updated at http://sos.mshakespeare.com and SOS has evolved from “Save Our Sims” to “Save Our Shakespeare.”
Artistic Director Ina Centaur two years ago eloquently expressed the greater significance of the Metaverse Shakespeare endeavor, “Our goal is to create a good within Second Life for the world to thrive from—because it is possible… [this] truly humanitarian cause that we are fighting for—to bring theatre to the farthest reaches of the world, to give Shakespeare to those who would not have had the chance to experience his words in the live and intimate form they were written for, to use this nascent medium to bring the most quintessential culture to the metaverse and beyond.”
In light of this abstract value which the sims have been platform for, those contributing to the cause will be effectively saving more than sims—they will be saving Shakespeare on Second Life, with its potential to unite the world. Perhaps phenomenal for a project of its scope, the Metaverse Shakespeare Company is completely independent of any external funding, resident-supported and resident-funded.
Anyone can help support the MSC SOS Campaign by donating to or rezzing a donation kiosk, available by clicking on any of the current kiosks at the SL Globe Theatre, or by visiting one of the kiosks listed at http://sos.mshakespeare.com
Launched in December 2008, the SOS Campaign, through the support of over a thousand residents, has raised over L$1.5 million in funds to help the Metaverse Shakespeare Company cover tier fees for three of its four island sims. In February 2010, the third sim—Primtings—became self-supporting due to Primtings Campaign, but continues to donate a corner of its sim space to MSC to maintain the 4-Sim SL Globe Theatre.
The SOS is now responsible for raising tier for just two island sims—Shakespeare and sLiterary. As with previous years, unused funds will remain in the MSC Endowment until needed. Any and all uses of publicly raised funds through the SOS Campaign will be reported to the MSC Transparency website at http://transparency.mshakespeare.com
SOS Campaign Launch – November 2008
SOS Campaign January 2009 Update
About the Metaverse Shakespeare Company (mShakespeare)
Headquartered in the virtual world of Second Life (SL), the Metaverse Shakespeare Company (MSC) is the flagship project of sLiterary’s Virtual Reality Shakespeare Initiative (VRSI). MSC is a professional virtual theatre company that embraces the best of what the metaverse has to offer. While it is primarily known to provide quality live Shakespearean theatre available to anyone in any location, MSC is also the curator of the most historically accurate theatres and architecture in virtual worlds relating to William Shakespeare.
Press Center: http://mshakespeare.com/press
sLiterary, Inc. is a nonprofit organization dedicated to furthering literary and artistic endeavors in Second Life and other virtual worlds.
About Second Life
Second Life is a free online virtual world imagined and created by its residents.
Neither the Metaverse Shakespeare Company nor sLiterary is affiliated with Linden Lab. Second Life is a trademark of Linden Lab. No infringement is intended.