The SL Shakespeare Company will be presenting on both the Business Track and the Education Track. Presentation abstracts for each track follows:
BizTrack Abstract: Branding for a Cause – Two Case Studies in the Arts
In a world of substandard wages, more often associated with the vapid, the consistent and significant value required in building a brand can only be fortified by a cause. This 60 minute session will include two notable expository case studies, as presented by the driving force involved in each virtual world namebrand: Eshi Otawara and the Ina Centaur SL Shakespeare Company. Galvanized by the cause of RFL, Eshi Otawara, a starving artist in RL, created unique couture virtual dresses that sold for record prices. Haunted by an undying childhood dream, Ina Centaur, a recovering physicist, created the premier professional theatrical production company in virtual worlds. Discover the story behind each global brand, and the cause that created it.
EdTrack Abstract: Shakespeare’s Virtual Theatre
Shakespeare, in his heyday, established modern theatre; nearly five hundred years later, the Ina Centaur SL Shakespeare Company is trying to develop and advance the nascent field of “virtual theatre” by staging Shakespearean (and other) plays on SL with a full range of live 3d virtual world magic. In addition to a demo overview of some of the new technologies we have created for virtual theatre, we will also explore the theatres and the sets of past productions, and perhaps meet some SLSC actors and the Bard, himself (in avatar form).
Please note that we are STILL accepting sponsorship for our presentations. The SL Shakespeare Company is a resident-funded endeavor – and we’ll need your support to help keep a roof over our heads when we’re in the cold fog of San Fran!